The basics of video making

Make Facebook video ads that stop the scroll

Just like you follow a recipe to bake a cake, there's a formula to making a successful Facebook video ad. Follow these simple tips from our marketing gurus and you'll be sure to serve up a video creation that all your viewers will love. It's time to send your video views through the roof.

Source: biteable.com

Start with a clear goal

The first step for a successful Facebook video ad is to have a clear goal set in place. Before you start filming or creating a video ad, write down the best practices that will achieve your objective and then carefully plan out how you will demonstrate them in your video ads.

For example, if one of your goals is to have viewers watch your video ad to the end, then you might want to focus on telling a story that will keep their attention until the end.

Do not try and do too much or else it will make it challenging for people watching your ad.

If your Facebook video ad is promoting a product, make sure you explain all the benefits (rather than focusing too much on the features) of the product. Make sure to tell them how it will improve their lives and what results they can get from using such a product.

Whether that be saving time or increasing efficiency, show viewers exactly why they should buy your product through your Facebook ads.

Source: wevideo.com

Get your branding in right away

With such short Facebook video ads becoming the industry standard, when do you have time to promote your brand?

As it turns out, you should mention your brand within the first 3 seconds of your Facebook video ad.

In a meta-analysis of video marketing data, Facebook found that consumers were 23% more likely to remember which brand made a given video ad if the brand was featured in the first three seconds and 13% more likely if the brand was featured after four seconds (compared to ads where the brand wasn't explicitly shown in the video):

Brand awareness is one of the most common objectives in Facebook video advertising. If your marketing goal is to get your brand name out there, you'd better do it by the count of three, or people will stop paying attention.

Source: brandwatch.com

Grab attention immediately.

The first few seconds of your Facebook Video ad matter the most. The most effective Facebook Video ads are short anyways; many online marketers recommend that they be kept under 30 seconds. Plus, people have short attention spans; many users will watch only the first few seconds of an ad that catches their eye, then move on.

As an example, this Facebook Video ad from AdRoll is only two seconds long, but it grabs the attention of users right away with its use of bright colors and a fun animation; the cute dog doesn't hurt, either.

It's important that you not only grab attention, but get to the point right away. Don't wait until the end of the video to create a dramatic unveiling of your product; get to the point so that users know what you're all about. Even if users don't stay until the end of your video ad, they'll at least get your message.

Source: entrepreneur.com

Timely

Social media is always on. In order to stay current with your video marketing, you need to take a look around at what's currently trending or relevant at the time.

Take a look at this Colgate ad as an example:

This short and sweet video takes advantage of the hashtag #NationalKissingDay to advertise the brand.

Using relevant hashtags like this is a great way to gain more traction for your video and increase the awareness of your brand.

Source: wyzowl.com

Be creative

Don't be afraid to get creative with your advertising. A common strategy is creating a "how-to" tutorial.

This is where you would show people how to do something and it works very well because people will watch the whole thing for more information on how they can achieve their goals. Another creative technique is to use whiteboard animation where you have someone draw out your ideas on a whiteboard or blackboard. This is an excellent way of showing viewers exactly what you are trying to say.

When coming up with content for your Facebook video ad, try not to waste any time. Focus on telling your target audience what you want to say and then move on. You will be surprised at how much better your ad will do if it does not contain excess information that can be cut out.

Source: wevideo.com

Conclusion

If you are not making good use of your Facebook presence, you're missing out on a huge resource (2.23 billion monthly active users and an average conversion rate of 9.21%, to refresh your memory!). Since so many people spend so much time on this social media platform just scrolling through their news feed, it just makes good business sense to create Facebook video ads.

Source: singlegrain.com