Effective Tips to Promote Your Business on Social Media
1. Upload content outside of business hours
It’s not advisable to promote when your audience is busy working and is inactive on social media. Your content will attract more eyeballs when they are at home before or after work. You can easily schedule posts at the optimal time with tools like SocialPilot.
Although, some potential customers might be on social networking sites while at work (e.g. during lunch). They are more likely to use it while commuting or after having dinner with their family.
Reaching the right audience will also play a vital role in word-of-mouth promotion. It will increase the chances of them noticing your product, browsing your site, and even sharing your offerings with others.
Create a posting schedule, and stick to it. If you don’t know how to start, check our ultimate guide to social media posting in 1 hour a day.
Source: socialpilot.co
2. Build brand loyalty
Consumers want to know everything about you. According to McKinsey, consumers and especially Gen Z value authenticity They don't need 500 posts about the latest sale. They want to know what your environmental and charitable commitments are. They want to see what you stand for and how you treat your employees.
Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel.
Source: blog.hootsuite.com
3. Create a Calendar
Scrambling to create posts at the last minute can lead to low-quality content. A lack of organization can lead to repeated posts or a lull in your presence on one of your channels. Creating social media content calendars can help avoid those mistakes and lead to more effective posts. Content calendars also help you create goals and strategies for meeting them, and track your progress toward them.
To make a content calendar, use a regular calendar for each social media channel and plan out your posts in advance, complete with hashtags, links, images and other content.
Source: businesswest.co.uk
4. Don’t Over-Promote
One trap that businesses often fall into is treating social media too much like regular advertising. You don’t want to blatantly promote yourself in every post. You need to create content that people will actually enjoy and want to see.
Promoting yourself is okay every once in a while. Some marketers go by the one-in-seven rule, which says that for every one directly promotional post, six others should be content-based. In these other six posts, you could share articles, comment on current events or ask a question. You don’t have to entirely avoid mentioning your brand in these posts; just be careful not to sell too hard.
Source: businesswest.co.uk
5. Get Your People Involved
Social media isn’t necessarily the sole domain and responsibility of the marketing department. Every employee is capable of contributing to your social media accounts. Employees from different departments are experts in their field and can bring a unique perspective and depth of knowledge to your social media content. It also imparts a feeling of importance and team effort when employees are allowed to share content on the company’s social media accounts.
Customers will appreciate when brands post well-researched and interesting content. It can be difficult to produce quality content consistently—involving employees with different expertise will make your job much easier. Such high-quality posts are bound to get good traction and drive user engagement.
This also makes promoting new posts easier. If employees are involved in social communication, they can be encouraged to share the posts with their own personal networks. This can get your posts substantial traction.
Source: convinceandconvert.com
6. Share Creative Visual Content for Better Engagement
Images, videos and other visual content have proven to be most effective for engaging users on social media. So, by posting creative pictures or product demo videos on different social networks, you can bring huge attention to your product.
Source: fatbit.com
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7. Pin your own images (and others)
Don’t underestimate the value of this image-sharing site. Post your strongest visual assets (templates, infographics, etc) on Pinterest and link them to your webpages for some serious traffic.
Source: wordstream.com
8. Keep social tabs on competitors
Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.
Source: wordstream.com
The Bottom Line
At the end of the day, the world of social media moves very quickly—so when you’re learning how to promote or advertise your business through these channels, you shouldn’t be afraid to get creative, try things and scrap them if they don’t succeed, and adjust as the trends change.
To this point, although it may take some time and effort to find out what works best for your business, investing in social media now will help you stand out from the competition and engage with more potential customers in the long run.
Source: fundera.com
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