Sign Up For A TikTok Business Manager Account

First, create a TikTok ad account.

Even if you already have a user account, this separate login is necessary to create ads.

When you sign up, you will need to provide some basic information about yourself and your business.

Once this is completed and your account is confirmed, you will be ready to start using the self-serve platform.

Choose your objective

To get started, log into TikTok Ads Manager and click the Campaign button. TikTok has seven ad objectives broken down into three categories:

Awareness

• Reach: Show your ad to the maximum number of people (in beta).

Consideration

• Traffic: Drive traffic to a specific URL.
• App Installs: Drive traffic to download your app.
• Video Views: Maximize video ad plays (in beta).
• Lead Generation: Use a pre-populated Instant Form to collect leads.

Conversions

• Conversions: Drive specific actions on your site, like a purchase or subscription.
• Catalog Sales: Dynamic ads based on your product catalog (in beta, and only available to those with a managed ad account in supported regions).

Set Up the Ad Group

The next step is to create an ad group within the campaign. This step is when placements and targeting are decided. Within a campaign, you can have different ad groups intended for different audiences.

Advertising on TikTok gives you access to advertising on the entire family of related applications, which includes Vigo Video (India only), BuzzVideo (Japan), TopBuzz (US and BR), Babe (Indonesia), and News Republic (worldwide). You can choose to limit your ads to TikTok or to the entire network. 

TikTok will calculate where it can get the best results with your ad and place it there.

Once you've chosen your preferred placements, follow the instructions to enter all the assets needed to start running your ad, including URLs, display names, images, categories, etc.

A very interesting aspect of this step is the keyword section, which allows you to select up to 20 terms to describe your website or application. These keywords will be used to show your products to the right audience, so think carefully about your choices.

Finally, the "Targeting" section allows you to define the target audience for your ads. You can set parameters such as location, age, gender, languages, devices, and more.

Control Your TikTok Ad Spend, Duration, and Goals

Now you’re ready to choose a budget, schedule, and goal for your TikTok ads.

Set a Budget and Schedule

In the Budget & Schedule section, set the budget for the ad group. You can choose either a daily budget (the amount you’re willing to spend each day) or a total budget (the total amount you’re willing to spend for the duration of the schedule). Note that there’s a $50 minimum for the daily budget and total budget at the ad group level. Editor’s Note: At the time of this writing, the minimum daily budget at the ad group level was quoted as $50 USD (as shown in the screenshot below). Current help files for TikTok Ads now quote the minimum daily budget at the ad group level as $20 USD.

Also choose the scheduled duration for your ads. Day parting allows you to select specific times of the day or week on which to run your ad.

Target your audience

Like most social ads, TikTok allows you to show your ads specifically to your target market. You can use a lookalike or custom audience, or target your ads based on:

• Gender
• Age
• Location
• Language
• Interests
• Behaviors
• Device details

Takeaway

TikTok is becoming the advertising platform for marketers for various reasons: its high engagement rate (29%) and large audience base. This is why it is most suitable for companies that have an international audience and target the younger generation. 

With TikTok’s advertising features, you can create ads that will reach your audience in different countries, helping you to expand your reach. The new TikTok Lead Generation objective allows you to reach and engage with prospects and customers and collect their data directly on in-stream ads on TikTok. This tool is designed for mobile devices, so users can fill out the form right on TikTok. 

You can also customize the form to get the information you need for your business and download it manually or integrate it with different CRMS and Autoresponders through LeadsBridge automated bridges. Discover our TikTok Lead Generation integrations and join the TikTok Custom Audience waiting list to take full advantage of your TikTok advertising campaigns.

If you want to launch your ad to a particular group of people, for example to run a remarketing campaign, you can create a custom audience through existing TikTok user IDs. Simply upload the list of IDs to a CSV, TXT or ZIP file. You will also need a TikTok pixel in order to run remarketing campaigns and to track campaign effectiveness.