Benefits of Social Media
Owning a business is more challenging than ever before, and knowing how to turn precious marketing resources into desperately needed sales is no exception.
Unlike traditional marketing, the Benefits of Social Media can be seen as quickly as the first day a successful Social Media Campaign is implemented.
No more waiting around for an expensive commercial to air or an ad to appear in the paper and then waiting around wondering if anyone saw it.
Targeted Facebook ads that are properly crafted can reach new and existing customers within minutes of being published. Paid Facebook advertising is one of the simplest and most cost effective ways to see immediate benefits from your social media strategy. Facebook and other social media outlets also give immediate feedback so you know if your campaign is being effective. You can literally publish a video or post online and see how it’s being received in minutes instead of days or weeks. How much is that alone worth the your marketing expenditures? Even if you feel the need for traditional marketing, wouldn’t it be nice to know what people think of your ad before you give hard earned money to television stations, newspapers, etc.?
Social media
marketing also offers the ability to build long term relationships with your customers so that you can benefit from customers that already know, like, and trust your business and product forever.
Once a customer likes your business Facebook page, follows you on Twitter, or subscribes to your email list, you have the ability to contact them directly and regularly, providing them with the reasons and means they need to make more frequent purchases, recommend you to their friends, and become an ambassador for your brand.
Proper utilization of social media strategy will ignite social media campaigns and your business to new levels of success. By creating an effective social media strategy your business will attract new customers through social media websites and social media pages that are designed strategically around the keywords people are searching for, so they can find you even when they’ve never heard of you.
All successful social media campaigns must begin with keyword research.
Without finding out what your customers are searching for, you will not be able to place your social media campaigns properly, and all your hard work will never be seen. Keywords are typically undervalued by web developers social media strategists alike, so be sure if you are hiring an expert that you discuss the importance of keyword planning in your social media strategy development. From your website to your Google+ page, utilizing the right keywords will make a huge difference in the reach of your brand and your message. We have seen as much as a ten fold improvement in reach simply by crafting a description properly on a social media page. If you want to reap the benefits of social media, this will always be your first and most important step.
