Small Business Marketing with Google
The world is changing. It’s time to change with it! The internet has made more information available than ever before and people are using this information to make decisions about their lives and businesses. Google is the most popular search engine in the world, so it makes sense that as a small business owner you want your website to be found on Google searches.
Have you ever wondered how to use Google for marketing your small business? You’re not alone! There are so many different ways that people can utilize the power of Google. Below we’ve compiled a list of information to help you market your small business on Google. Then you can also explore Google’s tools for small businesses.
This blog post is informational, but it also offers a lot of great advice from experts in the field. If you need more help don’t hesitate to contact us. We are excited to be a part of your online business journey.
Top 10 list of information to help market your small business on Google.
1) A Small Business’s Guide to Marketing on Google My Business
A Small Business’s Guide to Marketing on Google My Business
Google is a powerful marketing tool for any company, regardless of size or industry.
This blog In the link below, this blog talks about how Google My Business (GMB) posts can help your small business attract more customers and boost your sales.
https://www.socialpilot.co/blog/google-my-business-marketing-for-small-businesses
2) Marketing Tools to Grow Your Business
You might be thinking, “I’m a small business getting started online. How can I compete with the big guys?” Google has some great tools to help you get on their radar and survive in this competitive space. See how this marketing toolkit can help you improve your marketing and identify new areas for business growth. Go ahead and visit the link to start.
https://smallbusiness.withgoogle.com/
3) Is Google My Business profile FREE?
Stand out on Google with a free Business Profile. It’s more than just a local listing, your free Business Profile lets you manage how your business appears on Google Search and Maps. It’s usually a good idea to have at least one GMB profile for your business and provide information about what you do, where you’re located, when you’re open, and so on. This way people can find out more about your business with just a few clicks
https://www.google.com/business/business-profile/
4) Grow with Google.
Do you need training on how to use these tools to develop the skills you need for building a successful online business using Google? You can grow with google.
Google’s training for small businesses is designed to help you get the tools and skills that will grow your business. With a focus on Google products such as Google Ads(formerly AdWords), Analytics, Search Console – these courses cover everything from how to set up an account, through managing campaigns and measuring success. These trainings are specifically tailored and provided at no cost.
5) Google My Business Posts
Posting to your GMB page is key for local search engine optimization (SEO).
By using all of the GMB features — which include posts (formatted similarly to a social media feed) — businesses are able to capitalize on local search habits and gain greater visibility in search results.
You want to show your products or services, right? You can definitely do that with your posts. This article provides important advice on how you can make the most out of your Google posts.
6) Drive Customer Engagement on Google
Your free Business Profile on GMB helps you drive customer engagement with local customers across Google Search and Maps. This also includes Search ads, Google Play and more. Engage with customers on Google for free!
https://www.google.com/business/
7) 4 Digital Marketing Tools For Small Businesses
Working in a small business with little marketing expertise? Learn how Google tools can help you generate buzz and improve advertising effectiveness.
These days, you need more than a website or social media page to market your business online. In fact, the bigger your digital presence, the better. So it’s great news that small businesses have access to a number of free or paid tools that can help grow your digital footprint and reach more potential customers. It’s easier than you think to get started.
https://ads.google.com/intl/en_au/home/resources/4-digital-marketing-tools-for-small-business/
8) 17 Google Marketing Tools You Should Be Using
Looking for more tools you can use to help your small business?
There’s more to Google than just a search engine, and many of the company’s tools cater to today’s digital marketers. Here’s a list of the Google products you should be using to help grow your business.
9) How to Advertise on Google & Boost
Your Business in 2020
Although this article says 2020, it can still be applied today. Small business owners can take advantage of Google’s tools and resources to help them grow their company. Google Ads is one of them.
Google advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to appear alongside top-ranking search results for specific keywords.
https://fitsmallbusiness.com/advertise-on-google/
10) Does Google Ads Work for Small Businesses?
Google Ads can be an overwhelming platform for small business owners, but it’s not without its benefits. It provides you with an opportunity to show up higher in search engine result pages (SERPs) for relevant searches.
With millions of consumers using Google to look for products, you should be in front of them. But is Google Ads right for small businesses? Find out here.
https://blogs.constantcontact.com/does-google-ads-work-for-small-businesses
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