Almost 70% of online searches are conducted via Google, and one out of every five of those searches is regarding a business or place.

That’s where Google My Business comes in. It’s a service that allows the physical location of your business to be found on Google Maps, letting customers track you down more easily. If you don’t have your business listed on Google My Business, you need to put this on the top of your “to do” list immediately. It’s one of the best things you can do to expand your customer base.

What Are the Benefits of Google My Business?

It’s the New Yellow Pages

Gone are the days when people reached for a phone book if they needed a specific service. Google My Business serves as the Yellow Pages today, especially for local businesses. Even if you don’t have a website, customers can search for your category (e.g. plumber, bakery, or photographer) and see a list of local businesses in that field.

You’re Easier to Find

When your business is listed with Google Maps, your exact address and location is given to customers. They don’t have to wade through the “contact us” section of a website or click through your Facebook profile to find out where you are. If customers are searching using their mobile device, Google Maps includes GPS navigation, providing turn-by-turn directions to your door.

It’s Free Advertising

What’s the only thing better than advertising for a small business? Free advertising! And that’s what you’re getting with Google My Business. Even if your small business does have a budget for advertising, it’s likely not large. Take advantage of everything you can, and advertise to customers in your area for no charge.

Source: Why Every Small Business Should Use Google My Business